Hino Motors recognizes that its customer base extends far beyond those valued individuals, companies and institutions that purchase its trucks and buses — it includes the general public and society as a whole. This is because trucks deliver to wide ranging markets the essential clothing, food and housing products as well as personal preference items that enrich people’s lives, while buses broadly serve as one of the core modes of transportation.

Guided by the HINO Credo and the corporate mission “to make the world a better place to live by helping people and goods get to where they need to go - safely, economically and with environmental responsibility - while focusing on sustainable development,” Hino Motors maintains a responsible balance with global environmental protection and contributes to the economic development of the local communities that it serves in its activities of developing, manufacturing, selling and servicing trucks and buses.

With the growing awareness of the seriousness of global warming, demands for a low-carbon society on a global scale are increasing. At Hino Motors, we recognize that a key corporate social responsibility is to further refine our commercial vehicle business activities while contributing to global environmental conservation and efforts to revive the economy.

Simply stated, employing more fuel-efficient commercial vehicles around the world will lead to lower emissions of CO2.  Therefore, we have continued to place considerable emphasis on the development and commercial application of hybrid trucks and buses. Looking ahead, Hino Motors will work to contribute to environmental protection by delivering more fuel efficient products based on its own technological capabilities. In our endeavors for contributing to economic development, we will also take steps aiming at producing more durable vehicles and more load and transportation efficient vehicles.

Hino Motors continues to enhance its technological capabilities in various aspects such as the enhancement of driver environments for driver’s comfort and support for driver training, in addition to reducing damages to occupants or other road users and reducing the risk of accident.

In the midst of a once-in-a-century worldwide economic crisis, Hino Motors is facing an extremely difficult operating environment. Despite serious challenges for our business activities, we recognize this crisis as an ideal opportunity to begin a period of corporate reform and to strengthen our overall structure and systems. Based on its corporate principles, the Hino Motors Group will strive to meet the expectations of the global community by reinforcing its product and service capabilities, enhancing productivity and nurturing personnel that are capable of garnering the trust of customers.

Yoshio Shirai President, Member of the Board and Executive Officer Hino Motors, Ltd.