Column Vol.1
Jun 24, 2008
2.Courtesy call by Dakar Rally Organizers (A.S.O.)
6 June: Representatives of A.S.O. (Amaury Sport Organization)* visited our Tamachi office. The delegate consisted of media reps from the organization who described "how the brand value of the Dakar Rally brand has been growing every year." In response, we expressed our desire to collaborate with the organizers so that we may strengthen the global HINO brand.
* A.S.0. is a company whose core operations include the organizing of sport events and media businesses, including the "Tour de France" the pinnacle of bicycle racing.