A Close Relationship with Hino Raises Possibilities

Owner's Voice



Mr. Willie van Zyl,
Managing Member


Mr. Mark Tiedemann,

Busco Marketing was established in 1996 to improve passenger bus service in South Africa and southern Africa and has become a respected name in the industry. The company works closely with leading bus chassis manufacturers, including Hino.
“Hino compares extremely well to other brands,” says Busco Marketing Managing Member Willie van Zyl. “Hino buses boast exceptional fuel efficiency, low running costs, and great durability. We use the Hino chassis to meet needs for unique bus bodywork and ever-changing needs. The result is the stylish Predator, an outstanding vehicle with a low cost of ownership and immense success in a variety of applications.”

After decades of experience, Busco knows what the local market requires.
“Operating conditions are harsh, sometimes with unpaved roads and dusty conditions, so vehicles must be robust,” explains Member Mark Tiedemann. “That’s where Hino excels.”
Busco also views safety as essential. “We comply with the strictest legislation and conduct cutting-edge testing,” says Mr. Tiedemann. “This is critical considering vehicle applications cover everything from mining areas to school buses. Hino vehicles are superb because of their adaptability. The addition of automatic transmissions enables more diversified applications too.”
Another key area for the company is support. “Hino offers service that is second to none,” says Mr. Tiedemann. “The vast nationwide dealership network is also a big positive. In addition, the door is always open at any level of the Hino division at Toyota South Africa Motors.”

Going forward, Busco plans to launch the third evolution of the Predator bus body to go with a new Hino chassis. “This will raise a lot of interest in the industry,” says Mr. van Zyl. “We are expanding our business constantly and building different products on the Hino chassis because it’s exceptional. Plus, Hino passion and loyalty make it successful in the South African market. I hope our relationship lasts well into the future.”