HINO

HINO's Objectives

The HINO spirit - which drives us to constantly take on technological innovation - races through the Dakar Rally.

HINO TEAM SUGAWARA

HINO TEAM SUGAWARA is a selected team of individuals who carry the name and hopes of the Hino brand. The team uses the "Little Monsters", based on the HINO500 Series trucks that are known for their world-class durability, to win Dakar Rally, one of the toughest races in the world.

History & Race Report

In 1991, Hino Motors became the first Japanese truck maker to compete in the Dakar Rally. The race is renowned as the “world’s most grueling rally” and some years as few as 20.5% of competitors reach the finish line. The Hino team has completed the rally consecutively since first taking part.

Rally Info

HINO TOPICS

Hino Launches the "Trust Restoration Project"

Others 2022.9.22

Hino Launches the "Trust Restoration Project"

Hino Group is making unwavering efforts to urgently minimize the disruption and address the concerns of all stakeholders. In order to entrench these measures on a company-wide basis and to prevent the recurrence of misconduct, Hino has launched the “Trust Restoration Project.”

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Changing Corporate Culture through Dialogue

Others 2022.11.2

Changing Corporate Culture through Dialogue

In order for the entire company to address the issues that have occurred, Hino believes that it is necessary to foster a company-wide corporate culture where people can have respectful dialogue as equals.

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Hino's New Corporate Philosophy: The "HINO Way"

Others 2022.11.2

Hino’s New Corporate Philosophy: The “HINO Way”

The new corporate philosophy, the “HINO Way,” disseminated within the company in June 2022, goes back to Hino’s original goal of contributing value to customers and society.

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Reform of Processes of Development, Regulatory Certification  and Quality Assurance

Others 2022.9.22

Reform of Processes of Development, Regulatory Certification and Quality Assurance

Hino aims to restore trust in the quality of Hino’s products by making and implementing development plans that are appropriate and practical based on its development capabilities and schedule, as well as ensuring the sound retention of data demonstrating compliance.

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