Hino's Objectives

HINO's vision beyond the goal line.

Contestants in the Dakar Rally race for about 2 weeks over a route spanning 10,000km under harsh conditions. Why is HINO bent on taking on the challenge of this race which is considered to be the most tortuous race in the world? The answer to this question can be found in HINO's passion for technological innovation.

Trucks form the foundation of logistics operations. Technologies that enable environmental compliance in the form of reduced emissions, fuel economy, powerful driving performance, and safety - all crucial elements of trucks - are required to become more sophisticated every day. There will always be challenges that must be overcome in order to meet the ever increasing demands of the market. We must not give up no matter how formidable the wall is in front of us. We must continue to take on these challenges. HINO's world-class technologies are the products of this fervent mental fortitude and passion.

This is also why we take on the challenges that the Dakar Rally throws at us. We do not give up. We are confident. We believe in our team. Every time we take part in this race, we renew our conviction that there is no such thing as unrewarded effort and that a great joy lies ahead of us when we carry our passion to accomplish our objectives. The vision we see beyond the goal line is the image of HINO taking on the next challenge to achieve technological innovation.


Hino Manufacturing

Products & Technology 2018.12.20

Hino manufacturing

Here we introduce the efforts of Hino Motors in manufacturing
In addition to interview videos, we profile the new Koga plant in Ibaraki Prefecture.
The Koga plant is a state-of-the-art factory where innovative production technology and production lines have been actively introduced.

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Dakar Rally 10th Straight Win Dakar dally

Dakar Rally 2019.1.25

HINO500 Series Truck Clinches 10th Straight Win in the Under 10-litre Class!Dakar Rally 2019 Comes to a Close.

The HINO500 Series truck Car 2 crewed by the Teruhito Sugawara and Katsumi Hamura duo of HINO TEAM SUGAWARA―the only Japanese team racing in the trucks category―finished at 9th place in the category overall and extended its record of straight wins in the Under 10-litre Class to ten.

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Safety & automated driving

Products & Technology 2019.1.30

Hino’s safety & automated driving technologies

To achieve its goal of "zero truck and bus traffic accident casualties," Hino Motors is striving to improve safety from many aspects.
Under the concept of "total safety," Hino is promoting efforts to increase safety at each stage, including operations management, preventive safety, and collision safety for when things go wrong.
We also believe it is important to widely disseminate the safety technologies that we develop, and we promote rapid installation of practical technology into our products, to be fitted as standard.

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To establish a development and production base in Thailand for best-fit products

News 2019.2.1

To establish a development and production base in Thailand for best-fit products to strengthen its buisiness foundation in ASEAN

To responds to customer needs in close proximity, will be taking steps in Thailand, one of our key centers of operation, to accelerate our efforts to strengthen our business foundation in ASEAN.

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