Hino's Objectives

HINO's vision beyond the goal line.

Contestants in the Dakar Rally race for about 2 weeks over a route spanning 10,000km under harsh conditions. Why is HINO bent on taking on the challenge of this race which is considered to be the most tortuous race in the world? The answer to this question can be found in HINO's passion for technological innovation.

Trucks form the foundation of logistics operations. Technologies that enable environmental compliance in the form of reduced emissions, fuel economy, powerful driving performance, and safety - all crucial elements of trucks - are required to become more sophisticated every day. There will always be challenges that must be overcome in order to meet the ever increasing demands of the market. We must not give up no matter how formidable the wall is in front of us. We must continue to take on these challenges. HINO's world-class technologies are the products of this fervent mental fortitude and passion.

This is also why we take on the challenges that the Dakar Rally throws at us. We do not give up. We are confident. We believe in our team. Every time we take part in this race, we renew our conviction that there is no such thing as unrewarded effort and that a great joy lies ahead of us when we carry our passion to accomplish our objectives. The vision we see beyond the goal line is the image of HINO taking on the next challenge to achieve technological innovation.

HINO TOPICS

Hino Motors announces "Strategy of Hino towards Carbon Neutrality"

Others 2023.10.27

Hino Motors announces "Strategy of Hino towards Carbon Neutrality"

Hino Motors, Ltd. has announced its initiatives for carbon neutrality today.

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Changing Corporate Culture through Dialogue

Others 2022.11.2

Changing Corporate Culture through Dialogue

In order for the entire company to address the issues that have occurred, Hino believes that it is necessary to foster a company-wide corporate culture where people can have respectful dialogue as equals.

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Hino's New Corporate Philosophy: The "HINO Way"

Others 2022.11.2

Hino’s New Corporate Philosophy: The “HINO Way”

The new corporate philosophy, the “HINO Way,” disseminated within the company in June 2022, goes back to Hino’s original goal of contributing value to customers and society.

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Reform of Processes of Development, Regulatory Certification  and Quality Assurance

Others 2022.9.22

Reform of Processes of Development, Regulatory Certification and Quality Assurance

Hino aims to restore trust in the quality of Hino’s products by making and implementing development plans that are appropriate and practical based on its development capabilities and schedule, as well as ensuring the sound retention of data demonstrating compliance.

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