HINO

Hino's Objectives

HINO's vision beyond the goal line.

Contestants in the Dakar Rally race for about 2 weeks over a route spanning 10,000km under harsh conditions. Why is HINO bent on taking on the challenge of this race which is considered to be the most tortuous race in the world? The answer to this question can be found in HINO's passion for technological innovation.

Trucks form the foundation of logistics operations. Technologies that enable environmental compliance in the form of reduced emissions, fuel economy, powerful driving performance, and safety - all crucial elements of trucks - are required to become more sophisticated every day. There will always be challenges that must be overcome in order to meet the ever increasing demands of the market. We must not give up no matter how formidable the wall is in front of us. We must continue to take on these challenges. HINO's world-class technologies are the products of this fervent mental fortitude and passion.

This is also why we take on the challenges that the Dakar Rally throws at us. We do not give up. We are confident. We believe in our team. Every time we take part in this race, we renew our conviction that there is no such thing as unrewarded effort and that a great joy lies ahead of us when we carry our passion to accomplish our objectives. The vision we see beyond the goal line is the image of HINO taking on the next challenge to achieve technological innovation.

HINO TOPICS

Isuzu, Hino, Toyota to Accelerate CASE Response

News 2021.3.24

Isuzu, Hino, Toyota to Accelerate CASE Response

Tokyo, Japan, March 24, 2021--Isuzu Motors Limited, (Isuzu), Hino Motors, Ltd. (Hino), and Toyota Motor Corporation (Toyota) announced today that they have agreed on a new partnership in commercial vehicles. The three companies intend to combine Toyota's CASE technologies with the commercial vehicle foundations cultivated by Isuzu and Hino. Through this collaboration, they aim to accelerate societal implementation and dissemination of CASE technologies and services and to help address various difficulties facing the transportation industry as well as help achieve a carbon-neutral society.

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Hino USA Announces "Project Z" - Paving the Path to Zero Emissions

Products & Technology 2020.10.6

Hino USA Announces "Project Z" - Paving the Path to Zero Emissions

Long Beach, CA - Hino USA announced, Project Z, the company's development path to Zero emissions vehicles, ranging from class 4 to class 8.

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Hino Motors and REE Automotive Sign Business Alliance Agreement Aiming to create new value through next-generation commercial mobility

News 2021.4.27

Hino Motors and REE Automotive Sign Business Alliance Agreement Aiming to create new value through next-generation commercial mobility

Hino Motors Co., Ltd. (Hino), a subsidiary of Toyota Motor Corporation, and REE Automotive Ltd. (REE), an innovator in e-mobility, today announced the signing of a strategic business alliance agreement to realize their shared vision of "providing new value to society through next-generation commercial mobility."

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Hino Environmental Milestone 2030

News 2021.4.27

Hino Environmental Milestone 2030

In 2017, aiming to contribute to a sustainable environment and inspired by its mission "to make the world a better place to live by helping people and goods get to where they need to go," Hino Motors, Ltd. (hereinafter, "Hino") established the Hino Environmental Challenge 2050 and announced its goal to reduce its environmental impact to "zero."

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