HINO

Hino Credo

We established "The Hino Credo". After reviewing our corporate philosophy, which Hino Motors has held for the last 15 years, on the point of the CSR perspective, This corporate philosophy clearly defines Hino Motors' policy and stance on the contribution we should make to society as a commercial vehicle manufacturer of trucks and buses.

1.Corporate Mission

To make the world a better place to live by helping people and goods get where they need to go―safely, economically and with environmental responsibility―while focusing on sustainable development.

At the Hino Group,we all share both the challenge and the inspiration of this Corporate Mission. Its a simple statement that captures what the world expects from us, but it also expresses the great impact we can have just by doing what we do best. After all, we all want Hino to be known for going the extra mile.

2.Core Principles

The Core Principles, the second component of "The Hino Credo", guide all of the business endeavors we undertake in pursuit of the Corporate Mission. In everything we do, we strive to...

  1. 1Earn the world's trust as a global manufacturer of commercial vehicles
  2. 2Develop and maintain innovative technologies that enable us to provide customers with useful products and services
  3. 3Integrate sustainability, social concern, and a keen awareness of change into our plans for growth
  4. 4Respect the diversity of our employees, and build a vibrant corporate culture

3.CSR Charter

The CSR Message is the third component of "The Hino Credo". Built on the Core Principles, the CSR Charter articulates our goals when it comes to serving each of our diverse stakeholder groups.

To customers
We meet our customers' expectations by providing useful products and services.

To employees
We respect each individual employee, and strive to create a workplace that fosters personal growth.

To business partners
We build relationships of trust by engaging in open communication, with mutual prosperity as our goal.

To shareholders
We work hard to anticipate changes in the business environment in order to improve the Hino Group’s corporate value.

To the international and local communities

  • We strive to provide products that are safe and environmentally friendly, pursuing a responsible balance with the environment in all of our corporate activities.
  • We strive to contribute to local communities in all the regions where we do business.
  • We are devoted to good corporate citizenship, complying with laws and regulations and maintaining high ethical standards.

Based on “The Hino Credo”, Hino Motors will contribute society to the public, to people, and to social development by manufacturing and servicing trucks and buses. To this end, all our employees will adjust their way of thinking and strive to meet the expectations of our customers world-wide.

HINO Code of Conduct

HINO Code of Conduct (66KB|18P)
*This is an English translation of the original text in the Japanese language and is for reference purpose only.

The Hino Code of Conduct clearly defines the standards of conduct for both management and employees of Hino Motors in their relations with every category of stakeholder. In conjunction with the establishment of the CSR Charter in 2007, the Hino Code of Conduct replaced the Hino Motors Ethics Code to substantiate CSR Charter principles, which express the Company's commitment to stakeholders. Aiming to raise awareness of compliance issues, Hino Motors will continue using the code to ensure proper behavior in work and daily activities shared by both management and employees.

HINO Symbol Mark

Taken from the initial "H" of Hino Motors, the symbolmark shown below represents the fusion of the company's dynamism and expansivity as it advances into the future. Visually, the Hino symbolmark is a stylistic depiction of a sunrise on the horizon.

Arcs connected to the left and right of the central line represent Hino's desire for a sense of logistic unity, connecting the mainline with the terminals. A powerful force generating horizontal expansion along the ‘transportation route' of this central line symbolizes Hino's commitment to progress.

The mutually attracting curved sides of the symbolmark symbolize the balance between Hino's advanced technologies and the environment. Finally, the double-headed arrow shape of the Hino symbolmark embodies the concept of the company's longstanding credo as a truck and bus manufacturer for “safe passage to and from”.

HINO TOPICS

Yoshimasa Sugawara's retirement from the Dakar Rally

Dakar Rally 2019.4.23

Yoshimasa Sugawara’s retirement from the Dakar Rally

Japan Racing Management Co., Ltd (hereafter referred to as “JRM”) and Hino Motors, Ltd. have announced that Yoshimasa Sugawara, JRM chairman, who has continued to break his own record of consecutive starts in the Dakar Rally since his first entry 1983 has decided to retire from racing in the Rally. He will also be stepping down from his position as director of HINO TEAM SUGAWARA, the rally team that is jointly run by JRM and Hino Motors,Ltd,., handing over his position to JRM president Teruhito Sugawara.

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Hino Total Support Customer Center

Total Support 2019.4.15

"Hino Total Support Customer Center" in Malaysia

The Hino Total Support Customer Center, our first permanent overseas driver training facility, offers training programs to customer aiming to provide "Total support customized for each vehicle."

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To establish a development and production base in Thailand for best-fit products

News 2019.2.1

To establish a development and production base in Thailand for best-fit products to strengthen its buisiness foundation in ASEAN

To responds to customer needs in close proximity, will be taking steps in Thailand, one of our key centers of operation, to accelerate our efforts to strengthen our business foundation in ASEAN.

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Safety & automated driving

Products & Technology 2019.1.30

Hino’s safety & automated driving technologies

To achieve its goal of "zero truck and bus traffic accident casualties," Hino Motors is striving to improve safety from many aspects.
Under the concept of "total safety," Hino is promoting efforts to increase safety at each stage, including operations management, preventive safety, and collision safety for when things go wrong.
We also believe it is important to widely disseminate the safety technologies that we develop, and we promote rapid installation of practical technology into our products, to be fitted as standard.

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