HINO

HINO's Objectives

The HINO spirit - which drives us to constantly take on technological innovation - races through the Dakar Rally.

HINO TEAM SUGAWARA

HINO TEAM SUGAWARA is a selected team of individuals who carry the name and hopes of the Hino brand. The team uses the "Little Monsters", based on the HINO500 Series trucks that are known for their world-class durability, to win Dakar Rally, one of the toughest races in the world.

History & Race Report

In 1991, Hino Motors became the first Japanese truck manufacturer to enter the Dakar Rally—known as the “world’s most grueling rally,” where as few as 20.5 percent of entrants actually cross the finish line. Since its very first year in the race, Hino has finished all 27 races it started.

HINO TOPICS

Yoshimasa Sugawara's retirement from the Dakar Rally

Dakar Rally 2019.4.23

Yoshimasa Sugawara’s retirement from the Dakar Rally

Japan Racing Management Co., Ltd (hereafter referred to as “JRM”) and Hino Motors, Ltd. have announced that Yoshimasa Sugawara, JRM chairman, who has continued to break his own record of consecutive starts in the Dakar Rally since his first entry 1983 has decided to retire from racing in the Rally. He will also be stepping down from his position as director of HINO TEAM SUGAWARA, the rally team that is jointly run by JRM and Hino Motors,Ltd,., handing over his position to JRM president Teruhito Sugawara.

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Hino Total Support Customer Center

Total Support 2019.4.15

"Hino Total Support Customer Center" in Malaysia

The Hino Total Support Customer Center, our first permanent overseas driver training facility, offers training programs to customer aiming to provide "Total support customized for each vehicle."

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To establish a development and production base in Thailand for best-fit products

News 2019.2.1

To establish a development and production base in Thailand for best-fit products to strengthen its buisiness foundation in ASEAN

To responds to customer needs in close proximity, will be taking steps in Thailand, one of our key centers of operation, to accelerate our efforts to strengthen our business foundation in ASEAN.

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Safety & automated driving

Products & Technology 2019.1.30

Hino’s safety & automated driving technologies

To achieve its goal of "zero truck and bus traffic accident casualties," Hino Motors is striving to improve safety from many aspects.
Under the concept of "total safety," Hino is promoting efforts to increase safety at each stage, including operations management, preventive safety, and collision safety for when things go wrong.
We also believe it is important to widely disseminate the safety technologies that we develop, and we promote rapid installation of practical technology into our products, to be fitted as standard.

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