HINO's Objectives

The HINO spirit - which drives us to constantly take on technological innovation - races through the Dakar Rally.

HINO TEAM SUGAWARA

HINO TEAM SUGAWARA is a selected team of individuals who carry the name and hopes of the Hino brand. The team uses the "Little Monsters", based on the HINO500 Series trucks that are known for their world-class durability, to win Dakar Rally, one of the toughest races in the world.

History & Race Report

In 1991, Hino Motors became the first Japanese truck maker to compete in the Dakar Rally. The race is renowned as the “world’s most grueling rally” and some years as few as 20.5% of competitors reach the finish line. The Hino team has completed the rally consecutively since first taking part.

Rally Info

HINO TOPICS

Daimler Truck, Mitsubishi Fuso, Hino and Toyota Motor Corporation conclude Definitive Agreements on integrating Mitsubishi Fuso and Hino Motors

News 2025.6.10

Daimler Truck, Mitsubishi Fuso, Hino and Toyota Motor Corporation conclude Definitive Agreements on integrating Mitsubishi Fuso and Hino Motors

Daimler Truck AG, Mitsubishi Fuso Truck and Bus Corporation, Hino Motors Ltd. and Toyota Motor Corporation today concluded Definitive Agreements for the integration of Mitsubishi Fuso and Hino.

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Hino Motors announces "Strategy of Hino towards Carbon Neutrality"

Others 2023.10.27

Hino Motors announces "Strategy of Hino towards Carbon Neutrality"

Hino Motors, Ltd. has announced its initiatives for carbon neutrality today.

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Changing Corporate Culture through Dialogue

Others 2022.11.2

Changing Corporate Culture through Dialogue

In order for the entire company to address the issues that have occurred, Hino believes that it is necessary to foster a company-wide corporate culture where people can have respectful dialogue as equals.

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Hino's New Corporate Philosophy: The "HINO Way"

Others 2022.11.2

Hino’s New Corporate Philosophy: The “HINO Way”

The new corporate philosophy, the “HINO Way,” disseminated within the company in June 2022, goes back to Hino’s original goal of contributing value to customers and society.

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