HINO's Objectives

The HINO spirit - which drives us to constantly take on technological innovation - races through the Dakar Rally.


HINO TEAM SUGAWARA is a selected team of individuals who carry the name and hopes of the Hino brand. The team uses the "Little Monsters", based on the HINO500 Series trucks that are known for their world-class durability, to win Dakar Rally, one of the toughest races in the world.

History & Race Report

In 1991, Hino Motors became the first Japanese truck manufacturer to enter the Dakar Rally—known as the “world’s most grueling rally,” where as few as 20.5 percent of entrants actually cross the finish line. Since its very first year in the race, Hino has finished all 27 races it started.


Dakar Rally 2019.1.7~1.17

Latest update on Dakar Rally 2019

All the latest information about HINO TEAM SUGAWARA challenging in the world's harshest rally will be posted here.
Bringing you up-to-date news straight from Dakar throughout the race!
(January 7th (Mon.) - 17th (Thu.))

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Products & Technology 2018.12.20

Hino manufacturing

Here we introduce the efforts of Hino Motors in manufacturing

In addition to interview videos, we profile the new Koga plant in Ibaraki Prefecture.
The Koga plant is a state-of-the-art factory where innovative production technology and production lines have been actively introduced.

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IR 2018.12.20

Envisioning 2025 HINO TOPICS - A presentation by President & CEO Yoshio Shimo

We present a video of the "Envisioning 2025" presentation made in October 2018 by Yoshio Shimo, President & CEO of Hino Motors Ltd.

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