Hino Motors Strengthens Total Support Operations in Latin America and the Caribbean Region


Jan 20, 2020

Ceremony held to commemorate launch of relocated and expanded Latin America Total Support promotion office in Panama

Hino Motors, Ltd. (Hino) (Headquarters: Hino-shi, Tokyo; President: Yoshio Shimo) has relocated and expanded its Latin America Office in Panama to strengthen promotion of its Total Support activities in Latin America and the Caribbean region. A ceremony to commemorate the opening of the new Hino Latin America Office was held January 17 (local time). The event was attended by guests including Japanese Ambassador to Panama Takashi Owaki and Panama Minister of Commerce and Industries Ramon Martinez as well as Hino Motors Managing Officer in Charge of Total Support Megumu Yamashiki.

In its Challenge 2025 initiative announced in October 2018, Hino outlined a plan to enhance Total Support to support the business operations of customers and increase unit sales worldwide as one component of strengthening its business foundation to provide greater value to customers and society. Latin America together with North America makes up the Americas, an important market for Hino and one of its three strategic pillars.

Hino has relocated its Latin America Office to the Panama Pacifico Special Economic Zone to serve as a regional base to promote Total Support. The new office will also feature updated training facilities for training distributor personnel as well as more space for holding meetings and skills contests. The office will facilitate the smooth implementation of Total Support customized for each vehicle to maximize customer vehicle uptime and minimize vehicle life cycle costs.

Hino has a long history in Latin America. Since entering the market since 1960's, Hino has increases sales with vehicles and finely honed support designed to meet customer needs. In 2019, Hino sold around 15,000 new vehicles and reached cumulative sales in the region around 200,000 units. Hino opened the Latin America Office in 2013 as an after-service technical training center to service the needs of the growing Hino customer base. Panama's central Latin America location and role as a major transportation hub have been geographically convenient and helped the office to promote support activities in the region including distributor training seminars, events and conferences. In 2016, office functions were further expanded to include items including new vehicle product prelease training.

Moving forward, Hino will accelerate efforts to provide Total Support customized for each vehicle to keep each vehicle of every customer operating in top condition in order to continue to contribute to the businesses of customers in Latin American and Caribbean countries.

Striving to realize its slogan of "Trucks and buses that do more," Hino will continue its approach focusing on the "three directions" of best-fit products incorporating safety and environmental technologies, Total Support customized for each vehicle, and pursuing challenges in new areas. In this way, Team Hino's remains resolved to work hard together to provide great value to both customers and society.

■Exterior of new office

パナマ写真 リリース用加工 2B3F9A2A-158E-4E2F-8838-7B4F44FD0AE7.jpg

<Office overview>

Name Hino Motors, Ltd. - Latin America Office
Location Panama Pacifico Special Economic Zone, Republic of Panama
(Building 3835, Panamá Pacífico Blvd., Panamá Pacífico, Republic of Panamá)
Representative Hironobu Tsujimoto
Established April 11, 2013 Note: Launched operations in new location on January 17, 2020
Operations Promotion of Total Support activities and infrastructure-building efforts in the Latin America and Caribbean region including through the implementation of training and other activities
Office area 1,300 m2
Employee no. 16 (as of January 17, 2020, including Hino employees from Japan and locally hired staff)

End of report


Toyota and Hino to Jointly Develop Heavy-Duty Fuel Cell Truck

Products & Technology 2020.3.23

Toyota and Hino to Jointly Develop Heavy-Duty Fuel Cell Truck

Toyota City, Japan, March 23, 2020―Toyota Motor Corporation (Toyota) and Hino Motors, Ltd. (Hino) have agreed to jointly develop a heavy-duty fuel cell truck, and to proceed with initiatives toward its practical use through verification tests and other means.

View More

Hino Total Support Customer Center

Total Support 2019.4.15

"Hino Total Support Customer Center" in Malaysia

The Hino Total Support Customer Center, our first permanent overseas driver training facility, offers training programs to customer aiming to provide "Total support customized for each vehicle."

View More

Asahi, Ezaki Glico, CHIYODA-UNYU, Trancom, U-netrans, and NEXT Logistics Japan To commercialize and launch a new scheme for trunk-route transportation.

New Activity Areas 2019.12.25

Companies to bring together know-how in this cross-industry collaboration as a first step toward solving logistics issues. Companies will be investing in NEXT Logistics Japan.

NEXT Logistics Japan Co., Ltd. , a subsidiary of Hino Motors, Ltd., will be joined by Asahi Group Holdings, Ltd., Ezaki Glico Co., Ltd., CHIYODA-UNYU Co.,Ltd., Trancom Co., Ltd., and U-netrans Co., Ltd to bring together the expertise and technologies of these companies involved in logistics, which include cargo owners, transport companies, freight-required/trucks-required service companies and vehicle manufacturers, with the objective of commercializing a new trunk-route transportation scheme to provide solutions to the escalating issues in logistics.

View More

Safety & automated driving

Products & Technology 2019.1.30

Hino’s safety & automated driving technologies

To achieve its goal of "zero truck and bus traffic accident casualties," Hino Motors is striving to improve safety from many aspects.
Under the concept of "total safety," Hino is promoting efforts to increase safety at each stage, including operations management, preventive safety, and collision safety for when things go wrong.
We also believe it is important to widely disseminate the safety technologies that we develop, and we promote rapid installation of practical technology into our products, to be fitted as standard.

View More

Search within this website