Announcing Yoshimasa Sugawara's―the Iron Man of Dakar's―retirement from the Dakar Rally


Apr 23, 2019

Japan Racing Management Co., Ltd (Head office: Shibuya-ku, Tokyo. President: Teruhito Sugawara, hereafter referred to as "JRM") and Hino Motors, Ltd. (Head office: Hino City, Tokyo; President and CEO: Yoshio Shimo; hereafter referred to as "Hino") have announced that Yoshimasa Sugawara, JRM chairman, who has continued to break his own record of consecutive starts in the Dakar Rally since his first entry 1983 *1 has decided to retire from racing in the Rally. He will also be stepping down from his position as director of HINO TEAM SUGAWARA, the rally team that is jointly run by JRM and Hino, handing over his position to JRM president Teruhito Sugawara.

Yoshimasa Sugawara―the "Iron Man of Dakar" who has continued to race the rally flying the team's signature carp streamer―holds unprecedented records for the most consecutive starts in the Dakar Rally at 36 and most consecutive finishes at 20. These records have been recognized in the Guinness World Records ® *2. We would like to extend our heartfelt gratitude for your passionate support for Yoshimasa Sugawara and our team over the years.

■Yoshimasa Sugawara comment

"I have decided to end my career in the Dakar Rally as of the end of the January 2019 event and clear the way for new racers. I will be handing over my team director position to my son, Teruhito Sugawara, who will also be in charge of selecting a new driver for the team.

I have been racing the Dakar Rally since 1983, and my collaboration with Hino Motors began in 1992. It was fascinating to be able to race in settings of such epic scale and travel around the world while doing so. I was captivated by the diverse range of people and cultures that I had the good fortune to encounter. Every year, I simply continued to hold the mindset, "The finish line is the start line of the next rally", and before I knew it, 36 years had flown by. Words are not enough to express my gratitude for the support that I have received from countless people over the years, without whom I would have not been able to keep going.

I will be retiring from the Dakar Rally, but my career is far from over and I am committed to take on other challenges in the years ahead. Nothing would make me happier than for you to extend the same support that you have to the new team headed by Teruhito and my future activities."

■Comment from Yoshio Shimo, Hino Motors

"I would like to extend my sincere respect for Mr. Yoshimasa Sugawara who has continued to inspire all of us with courage and for his spirit of challenge in taking on the Dakar Rally. I have learned many things directly from Mr. Yoshimasa as well as from the Dakar Rally events that we worked together on. In particular, the "importance of developing personal talents and teamwork" was etched into my mind after visiting the rally sites, and I am convinced that we must deeply embrace these qualities in Hino's corporate culture as well.

Going forward, I intend to embrace the spirit of challenge that Mr. Yoshimasa has shown us, and continue our challenge in the Dakar Rally working with Mr. Teruhito Sugawara, our new team director."

※1 The "Paris-Dakar Rally" as it was known then. Yoshimasa Sugawara entered in the Motorcycles category.
※2 As of Apr 23, 2019. Guinness World Records is a registered trademark of Guinness World Records Ltd.


【Dakar Rally 1997】 Yoshimasa Sugawara racing fiercely on his HINO500 Series truck (Left photo)
Yoshimasa Sugawara flies his signature carp streamer at the bivouac (Right photo)


【Dakar Rally 2001】Yoshimasa Sugawara responds to the cheering crowd with his carp streamer
at the goal ceremony celebrating his second-place finish.


【Dakar Rally 2019】 At the goal ceremony (Right: Yoshimasa Sugawara, Left: Yoshio Shimo)

■Short bio of Yoshimasa Sugawara
Chairman of Japan Racing Management Co., Ltd
Born on May 31, 1941 in Otaru, Hokkaido

After numerous races in Japan and expeditions including a trans-Sahara Desert run, Yoshimasa started in the Paris-Dakar Rally for the first time in 1983 (age 41) in the Motorcycle category. Since then, he has entered the rally in the Cars category for seven events, and has been racing the rally on HINO500 Series trucks since 1992. He has had six second-place finishes in the overall Trucks category, and won seven championships in the Under 10-litre Class. He holds the Dakar Rally record for consecutive starts at 36 and consecutive finishes at 20. These records have been recognized in the Guinness World Records ®.

■Yoshimasa Sugawara's record of Dakar Rally entries (as of Jan 2019)
 Consecutive starts: 36. / Total finishes in all categories: 29.
 / Raced in three categories: Motorcycles, Cars, and Trucks

Starts, finishes, and finish percentages (competitive categories)

Rallies Starts Finishes Finish percentages
Dakar 36 29 80%
Pharaoh 7 6 86%
Paris-Beijing 1 1 100%
Mongolia 16 15 93%
Silk Way 1 1 100%
Total 61 52 85%

■Yoshimasa Sugawara's major awards and recognitions

Award date Description
Feb 1990 Awarded the Mitsubishi Motors Rally Art Driver of the Year Award(cross-country division).
Jan 2007 Receives recognition and plaque to commemorate his 25th consecutive start
in the Dakar Rally from Rally organizer ASO (Amaury Sport Organisation).
Jun 2013 Selected as a member of the Gold Star Drivers Club of Japan
(Since renamed Legend Racing Drivers Club)
Dec 2013 Awarded the RJC (Automotive Researchers' & Journalists' Conference of Japan)
Person of the Year Award
Dec 2017 Awarded the 50th Prime Minister's Cup Japan Professional Sports Grand Award
and Minister of Education, Culture, Sports, Science and Technology Award for
Persons of Merits in Sports

End of report

Japan Racing Management Co., Ltd. TEL::+81-3-3440-5581
Dakar Group, Corporate Communications Dept., Public Affairs Div., Hino Motors, Ltd. 

Please visit our official web site for details on Hino Motor's activities in the Dakar Rally.


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